The Sarah Story

Sarah Coventry, the first direct selling company in the world, has been empowering women to celebrate their spirit of independence for more than 50 years. Starting in upstate New York in 1949, Sarah Coventry became woven into the fabric of the American Culture during the 1950's, ‘60's, ‘70's and ‘80's. The brand recognition and reputation for high quality at affordable prices kept the brand strong. Still today, many people have a memory of Sarah Coventry Jewelry – whether they're current collectors of the vintage pieces or if they recall something their mother or grandmother owned; the fond memories of Sarah Coventry stands strong.

In 2003, the Sarah Coventry name was purchased by private investors who wanted to bring Sarah Coventry back to it's roots as a direct selling company; creating opportunities for women to leverage a legendary brand with a ground floor opportunity to build a legacy for generations of independent business women; offering Hostesses and Customers the latest fashion trends with a broad selection of high quality jewelry at affordable prices.

In 2006, Sarah Coventry invested in a new facility in Oldsmar, Florida, investing over a million dollars into a 7,000 square foot office, distribution and warehouse space that will support the plans for expansion and growth over the next 10 years.

Today, Sarah Coventry has Style Consultants represented in all 50 states; Puerto Rico and Guam; with plans for accelerated growth in the United States and Internationally through Fashion Jewelry Shows and On-line shopping for Consultants and Customers. We encourage you to share in our journey with the “new Sarah Coventry”; experiencing all that “Sarah” has to offer.